Rutgers Big Data Certificate Program

Advisory Board Member Profile 2018

Alex Burchett

Treasury Wine Estates
Director
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Areas of Expertise
Big Data & Marketing, Implementation Issues with Big Data
Alex has a rich background in pricing strategy and revenue management, honed chiefly via roles with international corporate retail organizations Target Corp. and Levi Strauss & Co. There he gained years of experience partnering, developing and implementing business solutions with global analytics players including SAS and Microsoft Power BI. After completing his MBA at the University of St. Thomas, a passion for wine led Alex to California. In his current position as Global Lead, Commercial Investments for Treasury Wine Estates, Alex’s primary tasks are to measure the effectiveness of all major investments in marketing and sales activities and to quantify their abilities to drive profitable returns in the form of consumer wine sales.

His work has been instrumental in reshaping the way his organization approaches marketing and trade investments in markets around the world.

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LOCATIONS

New Brunswick, New Jersey
San Francisco Location, California
Online or on-site at your location

Contact us

Lisa Doehring
Program Manager
ldoering@cx.rutgers.edu
415 343 0264

BIGDAta@RUTGERS

The Big Data Certificate Program at Rutgers University is offered in connection with the Rutgers Center for Innovation Education and the Rutgers Professional Science Master's Degree.

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