Advisory Board Member Profile 2018
Alex Burchett
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Treasury Wine Estates
Director 
Areas of Expertise
Big Data & Marketing, Implementation Issues with Big Data
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Alex has a rich background in pricing strategy and revenue management, honed chiefly via roles with international corporate retail organizations Target Corp. and Levi Strauss & Co. There he gained years of experience partnering, developing and implementing business solutions with global analytics players including SAS and Microsoft Power BI. After completing his MBA at the University of St. Thomas, a passion for wine led Alex to California. In his current position as Global Lead, Commercial Investments for Treasury Wine Estates, Alex’s primary tasks are to measure the effectiveness of all major investments in marketing and sales activities and to quantify their abilities to drive profitable returns in the form of consumer wine sales.
His work has been instrumental in reshaping the way his organization approaches marketing and trade investments in markets around the world.
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