Rutgers Big Data Certificate Program

Advisory Board Member Profile 2017

Alex Lirtsman

  Ready Set Rocket
Founding Partner | Chief Strategist at Ready Set Rocket

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Areas of Expertise
Big Data Strategy; Big Data & Marketing; Driving Innovation with Big Data
For more than 15 years, Alex has led innovation and digital strategy for agencies and global brands. As Founding Partner and Chief Strategist of Ready Set Rocket, Alex oversees the teams that fuel innovation and digital strategies for brands like the ACLU, Ann Taylor, Deutsche Bank, Michael Kors, NBA and Univision. Prior to RSR, Alex was the Director of E-Commerce at Freshpair and CMO of digital agency Purple, Rock, Scissors.

Alex is also an adjunct and guest lecturer at NYU and at Baruch's Zicklin School of Business.

Client Experience: ACLU, American Museum of Natural History, Ann Taylor, Better Homes & Gardens, Carnegie Hall, DeutscheBank, Diesel, FastCompany, Freshpair, J&J, JPMorgan Chase, Live Nation, Meredith Corporation, Michael Kors, Perfumania, New York Life, the NBA, Sweetgreen, Tanger Outlets, Univision.

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LOCATIONS

New Brunswick, New Jersey
San Francisco Location, California
Online or on-site at your location

Contact us

Lisa Doehring
Program Manager
ldoering@cx.rutgers.edu
415 343 0264

BIGDAta@RUTGERS

The Big Data Certificate Program at Rutgers University is offered in connection with the Rutgers Center for Innovation Education and the Rutgers Professional Science Master's Degree.

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