Advisory Board Member Profile 2017
Alex Lirtsman
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Ready Set Rocket
Founding Partner | Chief Strategist at Ready Set Rocket 
Areas of Expertise
Big Data Strategy; Big Data & Marketing; Driving Innovation with Big Data
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For more than 15 years, Alex has led innovation and digital strategy for agencies and global brands. As Founding Partner and Chief Strategist of Ready Set Rocket, Alex oversees the teams that fuel innovation and digital strategies for brands like the ACLU, Ann Taylor, Deutsche Bank, Michael Kors, NBA and Univision. Prior to RSR, Alex was the Director of E-Commerce at Freshpair and CMO of digital agency Purple, Rock, Scissors.
Alex is also an adjunct and guest lecturer at NYU and at Baruch's Zicklin School of Business. Client Experience: ACLU, American Museum of Natural History, Ann Taylor, Better Homes & Gardens, Carnegie Hall, DeutscheBank, Diesel, FastCompany, Freshpair, J&J, JPMorgan Chase, Live Nation, Meredith Corporation, Michael Kors, Perfumania, New York Life, the NBA, Sweetgreen, Tanger Outlets, Univision.
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