Rutgers Big Data Certificate Program

Advisory Board Member Profile

Brett House

Nielsen Marketing Cloud
Vice President, Global Marketing & Communications
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Areas of Expertise
Big Data Strategy, Big Data & Marketing, AI & Machine Learning, Driving Innovation with Big Data, Big Data Technologies & Infrastructure
Brett House has over 15 years of product marketing and full-funnel demand generation experience for companies across the martech, adtech, media and measurement space. His expertise spans product marketing, demand generation, content strategy and marketing analytics.  Currently, House is the Vice President of Product Marketing & Demand Generation for Nielsen.

Most recently, he led global product marketing, demand generation and commercial go-to-market strategy for the Nielsen Marketing Cloud in the U.S., EU and APAC.  House was instrumental in driving +145% YOY growth in 2018, growing Nielsen’s marketing effectiveness SaaS business from $50 million to over $250 million in revenue.

House spearheaded Nielsen’s CTV/OTT-TV commercial strategy resulting in client wins including Sony Crackle, Freewheel, FuboTV and Brightline.  He also conceptualized and commercialized the Nielsen Auto Cloud, an auto marketing and measurement platform, in partnership with J.D. Power.

House also launched Nielsen Artificial Intelligence (AI), a self-learning marketing AI technology, recognized by R&D Magazine's R&D 100 Awards as one of the most technologically significant new products of 2017.

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LOCATIONS

New Brunswick, New Jersey
San Francisco Location, California
Online or on-site at your location

Contact us

Lisa Doehring
Program Manager
ldoering@cx.rutgers.edu
415 343 0264

BIGDAta@RUTGERS

The Big Data Certificate Program at Rutgers University is offered in connection with the Rutgers Center for Innovation Education and the Rutgers Professional Science Master's Degree.

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