Advisory Board Member Profile
Brett House
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Nielsen Marketing Cloud
Vice President, Global Marketing & Communications Areas of Expertise
Big Data Strategy, Big Data & Marketing, AI & Machine Learning, Driving Innovation with Big Data, Big Data Technologies & Infrastructure
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Brett House has over 15 years of product marketing and full-funnel demand generation experience for companies across the martech, adtech, media and measurement space. His expertise spans product marketing, demand generation, content strategy and marketing analytics. Currently, House is the Vice President of Product Marketing & Demand Generation for Nielsen.
Most recently, he led global product marketing, demand generation and commercial go-to-market strategy for the Nielsen Marketing Cloud in the U.S., EU and APAC. House was instrumental in driving +145% YOY growth in 2018, growing Nielsen’s marketing effectiveness SaaS business from $50 million to over $250 million in revenue. House spearheaded Nielsen’s CTV/OTT-TV commercial strategy resulting in client wins including Sony Crackle, Freewheel, FuboTV and Brightline. He also conceptualized and commercialized the Nielsen Auto Cloud, an auto marketing and measurement platform, in partnership with J.D. Power. House also launched Nielsen Artificial Intelligence (AI), a self-learning marketing AI technology, recognized by R&D Magazine's R&D 100 Awards as one of the most technologically significant new products of 2017. |