Advisory Board Member Profile
Cate McVeigh
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Annalect/PHD
Global Managing Director Marketing Science 
Areas of Expertise
Big Data Strategy, Big Data & Marketing, Driving Innovation with Big Data, Big Data Technologies & Infrastructure
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Cate has held expert roles across Data, Development, Analytics and Strategy disciplines globally. She is accomplished in simplifying data requirements and ensuring that technical solutions are actionable and efficient. Cate specializes in the utilization of Big Data to improve marketing and investment decisions, and has worked on Marketing Science strategies for a large number of companies over the last ten years.
Currently Cate holds a position of Global Managing Director of Marketing Science for Annalect/PHD, leading analytics and media agencies within Omnicom Media Group. Her responsibilities include leading data strategy and analytics for one of our largest global clients, leading a wider team of analysts across our partners on the West Coast and creating profitable growth through the uptake and utilization of our proprietary data services.
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