Rutgers Big Data Certificate Program

Advisory Board Member Profile

Cate McVeigh

Annalect/PHD
Global Managing Director Marketing Science
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Areas of Expertise
Big Data Strategy, Big Data & Marketing, Driving Innovation with Big Data, Big Data Technologies & Infrastructure
Cate has held expert roles across Data, Development, Analytics and Strategy disciplines globally.  She is accomplished in simplifying data requirements and ensuring that technical solutions are actionable and efficient. Cate specializes in the utilization of Big Data to improve marketing and investment decisions, and has worked on Marketing Science strategies for a large number of companies over the last ten years.

Currently Cate holds a position of Global Managing Director of Marketing Science for Annalect/PHD, leading analytics and media agencies within Omnicom Media Group.  Her responsibilities include leading data strategy and analytics for one of our largest global clients, leading a wider team of analysts across our partners on the West Coast and creating profitable growth through the uptake and utilization of our proprietary data services.

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LOCATIONS

New Brunswick, New Jersey
San Francisco Location, California
Online or on-site at your location

Contact us

Lisa Doehring
Program Manager
ldoering@cx.rutgers.edu
415 343 0264

BIGDAta@RUTGERS

The Big Data Certificate Program at Rutgers University is offered in connection with the Rutgers Center for Innovation Education and the Rutgers Professional Science Master's Degree.

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