Advisory Board Member Profile 2017
Catherine Shen
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Bristol-Myers Squibb
Director, Data Strategy Areas of Expertise
Big Data Strategy; Big Data & Marketing; Driving Innovation with Big Data
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As Director, Data Strategy in Bristol Myers Squibb, Catherine's passion is to create innovative data solutions to drive top line and speed to market in biopharma. With 12 years brand marketing experience in luxury and pharma, Catherine brings a unique approach to tackle the healthcare big data puzzle with proven solid impact on business. Catherine moved from Shanghai to Los Angeles to get MBA from University of Southern California Marshall School of Business.
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