Advisory Board Member Profile 2018
Cheryl Noti
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Truvessa
CEO 
Areas of Expertise
Big Data Strategy; Big Data & Marketing; Driving Innovation with Big Data; Implementation Issues with Big Data
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Cheryl Noti is a highly experienced Technology and Business Executive with more than 20 years of success with Verizon Wireless / Bell Atlantic Mobile, Panasonic Systems, and Truvessa. Throughout her career, Cheryl has been recognized for driving change, innovation, and transformation across organizations that have resulted in dramatic improvements in revenue, profit, and market share. Additionally, she has built and managed businesses, products, and strategies that have enabled the capture new markets, optimized revenue opportunities, and improved the quality of life and sustainability efforts.
Currently as the Chief Executive Officer of Truvessa, she co-founded the marketing and technology consulting company to assist start-up and growing organizations in developing marketing strategies for patents, securing funding, developing and launching products, building next-generation of Cloud / virtual infrastructures, and creating business strategies. Currently, she holds the role as the Americas Virtual CEO / CTO for the Festival of HOPE Events, a London-based organization with a mission to produce benefit concerts for charities. Cheryl established the Americas subsidiary and currently organizing all aspects of a 3-day concert to raise awareness and needed funds for human trafficking victims. In 2008 Cheryl was recruited by Panasonic Systems Communications Company of North America into newly established Director of Solutions Architecture role where she was instrumental in transforming Panasonic from a hardware manufacturer to a leading provider of integrated business technology solutions. She built the new business model, defined the service offerings and delivery framework, set-up the organizational structure, and directed team in designing and delivering mobile computing, security and surveillance systems, and visual displays to enterprise businesses, healthcare organizations, financial institutions, and government agencies throughout North America. Prior to Panasonic Systems, Cheryl held a series of increasingly responsible product development / management, marketing, and sales roles with Verizon Wireless / Bell Atlantic Mobile. In 2006, she was promoted as the Director of Product Development and Management for Verizon Wireless’ new Corporate Services Group. Within 4 years, she grew the diverse product portfolio to $5B in yearly revenue that exceeded industry growth of 21%. Previously as the Associate Director of Data Development for the new Verizon Wireless business, she recommended, defined, and executed strategies that positioned company as a leading provider of data services. Cheryl drove the design, development, and launch of software and devices that contributed in positioning business from start-up to generating $8B in revenue within 6 years. Cheryl earned her MBA in Marketing degree from Temple University and her BS in Public Relations and Journalism degree from Syracuse University.
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