Advisory Council Member Profile 2017
Chris Duffey
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Adobe Systems
Sr. Strategic Business Development Manager, Creative Agencies, Creative Cloud 
Areas of Expertise
Big Data & Marketing;Driving Innovation with Big Data;Big Data Technologies & Infrastructure
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Chris is an Award-Winning Creative Director, Noted Speaker, Author and Mobile & Wearable Technologist. Chris has been featured by Business Insider, and Yahoo as one of “The industry’s leaders on the top issues, challenges and opportunities in the fast-changing world of mobile marketing.” Chris has been a creative consultant with over 35 advertising agencies across all the major global holding companies; WPP, IPG, Havas, Publicis and MDC, and has worked across every major industry vertical. Chris is an accomplished author on the increasing relevance of mobile, particularly in the health, wellness & fitness space. The Guardian awarded “How Mobile Became Mighty in Healthcare” to their Top Ten Best Healthcare Stories of the Year.
Chris is a two-time Cannes Lions Speaker, for the inaugural Cannes Lions Health Festival Chris co-chaired with Google for the keynote on future trends in mobile marketing. And most recently spoke with Kim Kardashian at Cannes Lions on how to connect with audiences thru mobile gaming mechanics. Chris was named to PM360’s Healthcare Elite Digital Crusader Award honoring the most influential digital minds in health, and is the winner of the Boldest Digital Health Influencer award by New York City Health Business Leaders, recognizing the Best of the Best in digital. Chris’ work has been featured by Google, McKinsey and Wharton in their book Pharma3D and profiled by the Wall Street Journal. For over 20 years Chris and his teams have focused on the integration of creative and digital storytelling to generate relevant and memorable experiences on mobile, wearables, AI, VR, IoT and beyond.
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