Rutgers Big Data Certificate Program

Advisory Board Member Profile

David Zilk

Novartis
Assoc. Director, Multichannel Customer Engagement (MCE) Application Services
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Areas of Expertise
Big Data & Marketing, Driving Innovation with Big Data
David Zilk works at Novartis as Assoc. Director, Multichannel Customer Engagement (MCE) Application Services in the US Oncology organization, in the Strategic Data & Digital department, where he is e.g. responsible for the implementation of the US Oncology Multichannel Customer Engagement strategy related to Data initiatives like “Next Best Action/Path to Prescription”.

Previously, David worked at Novartis as Global Assoc. Director, Multichannel Innovation as well as Global Assoc. Director, Digital Strategy & Solutions, driving key projects on a Global scale in the areas of Digital, Multichannel Marketing & Analytics. Prior to moving to the US, David worked as Digital Marketing & Strategy Lead for Novartis Oncology in Germany for 3 years.

He holds a Master's degree in Marketing Communication (Berlin, Germany).

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LOCATIONS

New Brunswick, New Jersey
San Francisco Location, California
Online or on-site at your location

Contact us

Lisa Doehring
Program Manager
ldoering@cx.rutgers.edu
415 343 0264

BIGDAta@RUTGERS

The Big Data Certificate Program at Rutgers University is offered in connection with the Rutgers Center for Innovation Education and the Rutgers Professional Science Master's Degree.

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