Advisory Board Member Profile
David Zilk
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Novartis
Assoc. Director, Multichannel Customer Engagement (MCE) Application Services 
Areas of Expertise
Big Data & Marketing, Driving Innovation with Big Data
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David Zilk works at Novartis as Assoc. Director, Multichannel Customer Engagement (MCE) Application Services in the US Oncology organization, in the Strategic Data & Digital department, where he is e.g. responsible for the implementation of the US Oncology Multichannel Customer Engagement strategy related to Data initiatives like “Next Best Action/Path to Prescription”.
Previously, David worked at Novartis as Global Assoc. Director, Multichannel Innovation as well as Global Assoc. Director, Digital Strategy & Solutions, driving key projects on a Global scale in the areas of Digital, Multichannel Marketing & Analytics. Prior to moving to the US, David worked as Digital Marketing & Strategy Lead for Novartis Oncology in Germany for 3 years. He holds a Master's degree in Marketing Communication (Berlin, Germany).
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