Advisory Board Member Profile 2017
Donald Williams
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Horizon Media
Chief Digital Officer 
Areas of Expertise
Big Data Strategy; Big Data & Operations; Driving Innovation with Big Data; Big Data Technologies & Infrastructure
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Donnie envisions the future of marketing in a digital world, and then brings to fruition creative and customized solutions for Horizon Media, the largest independent media agency. He leads an expanding team of more than 400 digital experts, with established capabilities in both the New York and Los Angeles offices. With the mindset that digitally-led solutions enable marketers, Donnie forges partnerships with emerging vendors and develops proprietary capabilities to engage the connected consumer of today. Over the past 10 years, Donnie has been a principle author in the development of Horizon’s emerging media practice inclusive of a full-service social marketing team; a comprehensive mobile capability; HX, the largest scaled transparent platform services team; Horizon’s digital performance marketing capability (search-related services), as well as UNCVR; Horizon's immersive/virtual reality practice.
Donnie creates services that help move our clients businesses – and the industry at large – forward. This year alone, we’ve invested in and partnered with Omnivirt to bring scalable VR advertising solutions to Horizon clients. Donnie also orchestrated a joint venture with SpokenLayer to create custom audio application solutions for Google Assistant and Amazon Alexa, specifically. Donnie also spearheaded a partnership with Minute Media to leverage proprietary technology to create and distribute social content. A proud B10 alumni, Donnie graduated from the University of Wisconsin in May of 2000.
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