Advisory Board Member Profile 2018
Global Head of Marketing Science
Areas of Expertise
Big Data & Marketing
Gary Parilis is an executive leader in marketing analytics, with broad and deep experience across industry verticals.
He currently is Global Head of Marketing Science at The Modellers, a division of Hall & Partners, where he leads analytics teams in seven offices across the US and London, with other ties in Asia. Previously he was Chief Research Officer at Greenwich Associates, where he led the analytics and R&D functions. He also served 10 years at Kantar TNS, where he was Senior Vice President, leading the Marketing Science function in North America. Earlier in his career, he held multiple positions in customer engagement and market research for Lucent Technologies. He holds a M.S. and Ph.D. in Social Psychology from Rutgers