Advisory Board Member Profile 2017
Gini Shoyhet
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Aptus Health
VP, Product Management; Chair, Marketing Center of Excellence 
Areas of Expertise
Big Data & Marketing
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Gini has over 20 years of marketing experience, focusing on healthcare, acquisition and retention marketing, database management, data insights, product development, and product planning, management, strategy. Currently, Gini works as a VP of Product Planning and Strategy at Aptus Health, where she focuses on creating the strategy for the products, building bridges between product teams, managing voice of customer initiatives, collaborating with the data team, and implementing an innovation framework.
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