Advisory Board Member Profile 2018
Greg Williams
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MediaMath
Co-Founder, SVP - Business Development & OPEN 
Areas of Expertise
Big Data Strategy; Big Data & Marketing
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Greg is part of the founding team at MediaMath. In his current role, Greg leads global business development of programmatic marketing practices for MediaMath's most strategic clients, partners, and distributors. Greg created the company’s first reporting and analytics platform that offered a data mining and insights suite for the world’s earliest adopters of programmatic marketing. In 2011, Greg moved to London to establish MediaMath’s global operations. In this role, he led all EMEA and APAC business operations, developing the regions and driving MediaMath success. In 2013, Greg launched MediaMath’s OPEN Partnership Program, leading media, data, and technology partnerships globally. In this role, Greg led a team of professionals that more than doubled partner offerings within MediaMath’s platform. Greg then took over global commercialization efforts in driving the go-to-market for all MediaMath products.
Before co-founding MediaMath, Greg led advertiser media strategy at [x+1]/RocketFuel, working with global brands on website and media optimization. In that role, Greg also worked with a team to establish a new media division that quickly outpaced its established parent company. Before [x+1], Greg’s background was in econometric data modeling, marketing strategy, and integration of marketing platforms for Fortune 500 companies at Nielsen and Accenture. Greg holds a BS in Industrial Engineering from Texas A&M University and an MBA from Fordham University with concentrations in accounting and finance.
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