Advisory Board Member Profile 2017
Global Head of Marketing Innovation, Investment Services
Areas of Expertise
Big Data & Marketing; Driving Innovation with Big Data
As Global Head of Marketing Innovation Martin is identifying and implementing best-in-class marketing engagement programs. He develops new strategic capabilities, elevates best practice frameworks and pilots new ways of client engagement. He is a strategic adviser on growth opportunities, innovation strategy and client experience.
Prior to joining BNY Mellon Martin held various digital strategy roles at Ogilvy & Mather, a global marketing services company. In these roles he has been helping Ogilvy’s clients navigate the challenges and opportunities that spring from digital transformation.
Martin started his career at argonauten G2 in Germany as project manager, consultant and ultimately as managing director of their Berlin office.
In his career he ran digital strategy and platform initiatives for companies like Coca-Cola, Merck, Nestle, Volkswagen, British Airways, Dupont and Allianz.
His speaking engagements range from the Cannes Lions Festival, Mobile World Congress to Harvard Business School. He is a published author and winner of WPP’s Atticus Award.
Martin holds a degree as “Diplom Kaufmann” (equivalent to MBA) from the Westfaelische-Wilhelms Universitaet in Muenster, Germany.