Rutgers Big Data Certificate Program

Advisory Board Member Profile 2018

Mebrulin Francisco

     GroupM
      Senior Partner

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Areas of Expertise
Big Data Strategy; Big Data & Marketing
As Managing Partner of GroupM’s Multicultural Marketing Analytics unit, Mebrulin Francisco (Meb) leads a highly specialized team dedicated to unearthing consumer insights and measuring the impact of multicultural investments. The objective of this unit is to provide clients with relevant, comprehensive and trustworthy perspectives of multicultural audiences across the US while delivering best in class solutions to address key business challenges.
Using a data agnostic approach to insights and innovative data mining techniques, Meb strives to bring research and analytics to the forefront of the discussion. Her mission is to inspire, inform, reinvent and push the boundaries on how data can be used to drive business results. These efforts are yielding significant outcomes. In the last two years, major brands have signed on as multicultural clients including Purina, Target, AARP, Bayer, the US Census and NBCU Pictures.

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LOCATIONS

New Brunswick, New Jersey
San Francisco Location, California
Online or on-site at your location

Contact us

Lisa Doehring
Program Manager
ldoering@cx.rutgers.edu
415 343 0264

BIGDAta@RUTGERS

The Big Data Certificate Program at Rutgers University is offered in connection with the Rutgers Center for Innovation Education and the Rutgers Professional Science Master's Degree.

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