Advisory Board Member Profile 2018
Mebrulin Francisco
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GroupM
Senior Partner 
Areas of Expertise
Big Data Strategy; Big Data & Marketing
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As Managing Partner of GroupM’s Multicultural Marketing Analytics unit, Mebrulin Francisco (Meb) leads a highly specialized team dedicated to unearthing consumer insights and measuring the impact of multicultural investments. The objective of this unit is to provide clients with relevant, comprehensive and trustworthy perspectives of multicultural audiences across the US while delivering best in class solutions to address key business challenges.
Using a data agnostic approach to insights and innovative data mining techniques, Meb strives to bring research and analytics to the forefront of the discussion. Her mission is to inspire, inform, reinvent and push the boundaries on how data can be used to drive business results. These efforts are yielding significant outcomes. In the last two years, major brands have signed on as multicultural clients including Purina, Target, AARP, Bayer, the US Census and NBCU Pictures.
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