Rutgers Big Data Certificate Program

Advisory Board Member Profile 2017

Michel Reid

Digitas Health LifeBrands
VP/Group Director, Strategy & Analytics
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Areas of Expertise
Big Data & Marketing; Reducing Risk Through Big Data; Driving Innovation with Big Data
I help businesses interact with marketplaces, in the most effective and efficient manner possible. I do this by using a balanced mix of Design and Engineering principles, both within the company (designing business processes), and within work (elevating products and services).

I draw from over 15 years of experience in fast-paced customized service and solution design and client service success, with specialized focus on strategy development, content architecture, and creatively maximizing operational budgets. I maintain a consistent focus on Human-Computer Interaction (HCI) and true research-founded User Experience (UX) while ensuring a properly executed work product.

I have extensive marketing, sales, and business process engineering experience in complex and regulated businesses, with both B2B and B2C work experience, including:
• Financial Services, Investment and Insurance
• Healthcare, Life Sciences, Biotech & Pharmaceutical
• Technology (B2C & B2B)
• Retail
• Transportation/Logistics
• Education

Specialties:
• Truly integrated marketing (Are you still breaking out "digital" as a separate thing?)
• Strategic and tactical solution planning and successful execution
• Closed-loop analysis and effectiveness reporting
• Brand strategy development, architecture and positioning
• Naming and identity creation
• Human-centered experience research and design strategy development

Digital Badge (Copy to share)
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LOCATIONS

New Brunswick, New Jersey
San Francisco Location, California
Online or on-site at your location

Contact us

Lisa Doehring
Program Manager
ldoering@cx.rutgers.edu
415 343 0264

BIGDAta@RUTGERS

The Big Data Certificate Program at Rutgers University is offered in connection with the Rutgers Center for Innovation Education and the Rutgers Professional Science Master's Degree.

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