Advisory Board Member Profile 2017
Michel Reid
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Digitas Health LifeBrands
VP/Group Director, Strategy & Analytics 
Areas of Expertise
Big Data & Marketing; Reducing Risk Through Big Data; Driving Innovation with Big Data
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I help businesses interact with marketplaces, in the most effective and efficient manner possible. I do this by using a balanced mix of Design and Engineering principles, both within the company (designing business processes), and within work (elevating products and services).
I draw from over 15 years of experience in fast-paced customized service and solution design and client service success, with specialized focus on strategy development, content architecture, and creatively maximizing operational budgets. I maintain a consistent focus on Human-Computer Interaction (HCI) and true research-founded User Experience (UX) while ensuring a properly executed work product. I have extensive marketing, sales, and business process engineering experience in complex and regulated businesses, with both B2B and B2C work experience, including: • Financial Services, Investment and Insurance • Healthcare, Life Sciences, Biotech & Pharmaceutical • Technology (B2C & B2B) • Retail • Transportation/Logistics • Education Specialties: • Truly integrated marketing (Are you still breaking out "digital" as a separate thing?) • Strategic and tactical solution planning and successful execution • Closed-loop analysis and effectiveness reporting • Brand strategy development, architecture and positioning • Naming and identity creation • Human-centered experience research and design strategy development
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