Advisory Board Member Profile 2018
Oktay Arifkhan
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Viacom
SVP, Analytics & Measurement Sciences 
Areas of Expertise
Big Data Strategy, Big Data & Marketing, AI & Machine Learning, Driving Innovation with Big Data
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Oktay Arifkhan is the SVP of Analytics & Measurement Sciences in Viacom Media Networks Audience Science Group where he joined the group in 2015. Prior to that Oktay worked as the SVP, Analytics & Innovation supporting the Viacom brands and other roles from 2008 to 2011.
Oktay possess almost 20 years’ experience of research analytics, data strategy and audience measurement, including roles at The Nielsen Company and AGB Nielsen where he had served as Product Director. Duties included launching TV Audience Measurement services in emerging market across Europe and Asia, whilst leading account executive duties for Nielsen’s largest accounts like Turner, Newscorp and Disney.
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