Advisory Board Member Profile 2018
Pete Borum
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Fullscreen
CEO 
Areas of Expertise
Big Data & Marketing
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Pete is the VP of Corporate Strategy and Development at Fullscreen (a subsidiary of AT&T WarnerMedia). He previously was Co-Founder and CEO of Reelio, a data-driven influencer marketing platform that was acquired by Fullscreen in April 2018. Prior to co-founding Reelio, Pete was the Director of Communications at Revstone, where he led the brand consolidation of 18 portfolio companies in 4 countries. Before that, Pete founded Aspirént, a strategic consulting firm whose projects included planning and execution of a five-borough direct marketing strategy for Michael Bloomberg’s successful 2009 mayoral campaign. Originally from a small farm town in Kentucky, Pete has a Bachelor's in Music and Computer Science from Stanford University, and an MBA from the Wharton School.
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