Advisory Board Member Profile 2018
CEO, Data Services
Areas of Expertise
Big Data Strategy
Ray Martin joined YouGov in 2007 and heads up the Data Services global business unit within YouGov, responsible for the Development, Marketing and Sales of the product across all markets. He has over 20 years of experience in both qualitative and quantitative market research across multiple territories and sectors.
Prior to heading up the global Data Services unit, Ray headed up the YouGov Products division in the UK.
Preceding YouGov, Ray worked within both custom and product teams within Ipsos UK
About YouGov (in case needed)
YouGov is an international data and analytics group that continuously collects opinions from across the world. At YouGov our panel-centric approach brings meaning to "Big Data". We constantly collect data from our panelists on a huge number of topics and behaviors through various touch points including daily surveys. This gives us real time insight into what people actually do and think.
We put this data to work through our syndicated audience analysis and brand tracking tools, quick turnaround surveys, and a full range of custom research with analysis from industry experts. Whether it’s what people think about brands, politics, current affairs, or the things you talk about with your friends, we have the answers you need.