Advisory Board Member Profile 2018
Freewheel, A Comcast Company
Vice President, Analytics & Business Intelligence
Areas of Expertise
Big Data Strategy; Big Data & Marketing; AI & Machine Learning; Driving Innovation with Big Data
Bob Bress is an accomplished executive and thought leader with more than 20 years of success across industries including media & advertising, energy, and hospitality. Bob has been a valuable asset for companies building a core competency in an analytics, algorithm development, data science team building, and product development. He has leveraged that technical experience to build innovative advertising technology solutions in the media and entertainment space. His broad areas of expertise include business intelligence, big data, data science, AI, machine learning, advertising optimization, product development, data mining, data modeling, data visualization, and technical proposal writing.
At Freewheel he has been responsible for early stage analytical product development. He has built and led a team of data scientists and business intelligence professionals responsible for rapid prototyping, client-facing reporting, and analytic research – leading to data-driven products generating millions in revenue per year. Bob has a Ph.D. (ABD) in Decision Sciences & Engineering Systems, an M.S. in Operations Research and Statistics, and a B.S. in Industrial and Management Engineering, all from Rensselaer Polytechnic Institute. He holds a U.S. Patent in Dynamic Content Allocation and Optimization. In addition, Bob is the author of several publications and is a frequent speaker at conferences featuring content on advertising, analytics, and data.