Advisory Board Member Profile 2018
Head Digital Excellence
Areas of Expertise
Big Data & Marketing; Driving Innovation with Big Data
Title: Vice President and Global Lead Digital Excellence
Saskia Steinacker was named Head of Digital Excellence in February 2017. In this capcity, she leads Bayer’s digital transformation in close collaboration with the Board of Management. Together with the divisions and functions she developed the company’s Digital Agenda with a focus on new business models to accelerate new growth. The Digital Agenda enables the organization through a shift of mindset and culture, optimized technology, rapid processes, effective partnerships and expert knowledge on data.
Form 2013-2016 she lead the global digital IT function for Bayer and prior to this the BayerNorth America Marketing & Sales IT unit. In both roles she successfully optimized the technology portfolio of the company to enable business strategies efficiently and reduced the time to market significantly.
In 2004 she joined Bayer and held a succession of roles in Marketing, ranging from Multichannel Marketer to Head of Dialog Marketing for Diabetes Care. In this capacity she redesigned the customer interaction of the unit and launched a state-of the art CRM program.
In her free time Saskia is an avid supporter of New Media Art (intersection of technology and art) and serves as a mentor in programs for underprivileged women.
She graduated from Ecosign Academy with a degree in Communication Design and holds a Master in Business Administration from Liverpool University