Advisory Board Member Profile 2018
Shane Tierney
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IPG Mediabrands
Associate Director, Business & Legal Affairs 
Areas of Expertise
Big Data Strategy, Big Data & Marketing, AI & Machine Learning, Blockchain & Cryptocurrency, Reducing Risk Through Big Data, Driving Innovation with Big Data, Big Data Technologies & Infrastructure, Implementation Issues with Big Data
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As Associate Director, Business & Legal Affairs for IPG Mediabrands, Shane's role focuses on legal and regulatory compliance matters, as well as researching, reviewing, drafting, and updating a wide variety of contracts, including agency-client, vendor, search, media, confidentiality, consulting, technology and data agreements relating to advertising and marketing services. While Shane also has additional responsibilities relating to legal technology, privacy, data governance, and alignment of various systems, my main focus is interacting primarily with legal and business teams within Mediabrands and its affiliated agencies (including Cadreon, Mediabrands Data & Tech, Magna, and Reprise), as well as its clients.
Prior to joining Mediabrands in July of 2016, Shane previously worked in a legal capacity for EMI Music, DreamWorks Animation, Sony Music, Viacom, and most recently for the Office of the General Counsel of Planned Parenthood Federation of America.
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