Rutgers Big Data Certificate Program

Advisory Board Member Profile 2018

Shannon Ferguson

The Weather Company, an IBM Business
Director, Measurement

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Areas of Expertise
Big Data & Marketing; AI & Machine Learning; Driving Innovation with Big Data
As a Measurement Director within IBM’s Watson Advertising, Shannon is able to present complex data and communicate actionable insights through her love of big data and story-telling.  She focuses on helping her Sales teams unlock more value for their clients through measurement, research, and thought leadership.  Prior to Watson Advertising, Shannon has had multiple roles in measurement, analytics, and sales planning within the digital eco-space.   Shannon holds a BS from Pennsylvania State University.

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LOCATIONS

New Brunswick, New Jersey
San Francisco Location, California
Online or on-site at your location

Contact us

Lisa Doehring
Program Manager
ldoering@cx.rutgers.edu
415 343 0264

BIGDAta@RUTGERS

The Big Data Certificate Program at Rutgers University is offered in connection with the Rutgers Center for Innovation Education and the Rutgers Professional Science Master's Degree.

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