Advisory Board Member Profile 2018
Shannon Ferguson
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The Weather Company, an IBM Business
Director, Measurement 
Areas of Expertise
Big Data & Marketing; AI & Machine Learning; Driving Innovation with Big Data
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As a Measurement Director within IBM’s Watson Advertising, Shannon is able to present complex data and communicate actionable insights through her love of big data and story-telling. She focuses on helping her Sales teams unlock more value for their clients through measurement, research, and thought leadership. Prior to Watson Advertising, Shannon has had multiple roles in measurement, analytics, and sales planning within the digital eco-space. Shannon holds a BS from Pennsylvania State University.
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